Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
Jews of Asia, 2026
Hand-designed, laser-etched rubber mounted on basswood; offset lithograph postcards on 120lb uncoated cover stock, edition of 200, 4.25 x 6 in.; stamping pad with archival pigment ink; augmented reality component (mobile application).
$650 per stamp, $1800 for all 3 stamps.
Postcards are free.
Zhi-fang Li is a Hakka artist, designer and scholar based in Philadelphia, PA. She received her Masters of Fine Arts from the California Institute of the Arts’ Art and Technology program specializing in Integrated Media. Her research explores the commercialization of identity and narratives of ethnic cultures in a post-digital age. She has been exhibited in numerous galleries, cultural institutions academic universities nationwide. Currently, she is bringing over 10 years experience in visual design and art direction as an Assistant Professor at La Salle University’s Digital Arts (DART) program; and is the Education Director for AIGA Philadelphia. She has previously worked with many small businesses, including B&H Photo in New York working in web/digital branding and advertising. Some clients she has had the pleasure of working with include Disney Imagineering, Canon, Sony, and CUNY Graduate Center.
Working across gaming, design, sound, animation, and interactive installation, I explore how culture, technology, and art intersect as lived and virtual experiences. Drawing from my personal history as a Hakka immigrant raised in urbanized Americana, I'm interested in how the self is mediated through landscape. Landscape as defined as both the natural terrain altered by human presence and the digital terrains that inform our perceptions.
Visual design serves as a core methodology within this practice. Whether through typography, interface, or systems of visual communication, I treat design as not only a tool for communication but a space for cultural critique and reimagination. I approach digital media as poetic material, using fantasy, play, and interactivity to create work that resists prescribed meanings and invites participation. Much of my practice involves experimenting with the object-ness of the virtual: how intangible systems can be felt, held, and reimagined.
Lately, my work investigates how diasporic narratives are shaped not only by memory and tradition, but by algorithmic systems, content moderation, and the machine prioritization of stories. I'm especially drawn to the friction in how we all navigate cultural specificity while participating in global dialogues, and the commercialization of ethnic identity in a post-digital age. Whether through speculative interfaces, identity systems, or participatory platforms, I see design as a deeply political and poetic act that is capable of articulating complexity, resisting erasure, and amplifying voices. Ultimately, I aim to create physical and virtual spaces where viewers can reflect on what we choose to remember, and how we author our own place within constantly shifting cultural landscapes.
Jews of Asia, 2026
Hand-designed, laser-etched rubber mounted on basswood; offset lithograph postcards on 120lb uncoated cover stock, edition of 200, 4.25 x 6 in.; stamping pad with archival pigment ink; augmented reality component (mobile application).
$650 per stamp, $1800 for all 3 stamps.
Postcards are free.
Zhi-fang Li is a Hakka artist, designer and scholar based in Philadelphia, PA. She received her Masters of Fine Arts from the California Institute of the Arts’ Art and Technology program specializing in Integrated Media. Her research explores the commercialization of identity and narratives of ethnic cultures in a post-digital age. She has been exhibited in numerous galleries, cultural institutions academic universities nationwide. Currently, she is bringing over 10 years experience in visual design and art direction as an Assistant Professor at La Salle University’s Digital Arts (DART) program; and is the Education Director for AIGA Philadelphia. She has previously worked with many small businesses, including B&H Photo in New York working in web/digital branding and advertising. Some clients she has had the pleasure of working with include Disney Imagineering, Canon, Sony, and CUNY Graduate Center.
Working across gaming, design, sound, animation, and interactive installation, I explore how culture, technology, and art intersect as lived and virtual experiences. Drawing from my personal history as a Hakka immigrant raised in urbanized Americana, I'm interested in how the self is mediated through landscape. Landscape as defined as both the natural terrain altered by human presence and the digital terrains that inform our perceptions.
Visual design serves as a core methodology within this practice. Whether through typography, interface, or systems of visual communication, I treat design as not only a tool for communication but a space for cultural critique and reimagination. I approach digital media as poetic material, using fantasy, play, and interactivity to create work that resists prescribed meanings and invites participation. Much of my practice involves experimenting with the object-ness of the virtual: how intangible systems can be felt, held, and reimagined.
Lately, my work investigates how diasporic narratives are shaped not only by memory and tradition, but by algorithmic systems, content moderation, and the machine prioritization of stories. I'm especially drawn to the friction in how we all navigate cultural specificity while participating in global dialogues, and the commercialization of ethnic identity in a post-digital age. Whether through speculative interfaces, identity systems, or participatory platforms, I see design as a deeply political and poetic act that is capable of articulating complexity, resisting erasure, and amplifying voices. Ultimately, I aim to create physical and virtual spaces where viewers can reflect on what we choose to remember, and how we author our own place within constantly shifting cultural landscapes.
